Tirefax Privacy Notice
1. Introduction.
IESPY Corporation (“Tirefax” or “we” or “us”) respects your privacy and is committed to protecting it through our compliance with this privacy notice.
This Privacy Notice (our “Privacy Notice”) describes the types of information we may collect, use, maintain, protect, disclose, or otherwise process about you when you visit the website www.Tirefax.com, including any subdomains (the “Website”) or when we provide the Tirefax tire scanning, analytics, tracking, and alert services to businesses, such as dealerships (our “Business Customers”) via the Tirefax application available on various platforms (our “Products and Services”) and our practices for collecting, using, maintaining, protecting, disclosing, or otherwise processing that information.
This policy applies to information we collect:
on our Website;
in email, text, and other electronic messages between you and Tirefax through any medium;
when you interact with our advertising and applications on third-party websites and services, if those applications or advertising include links to this policy;
through the use of our Products and Services by Business Customers to provide Tirefax services; and
any other information we may collect through the use of our Products and Services.
It does not apply to information collected by:
us offline or through any other means, including on any other website operated by Tirefax or any third-party (including our affiliates and subsidiaries);
us or any of our affiliates or subsidiaries related to your or any other individual’s employment or potential employment with us; or
any third party (including our affiliates and subsidiaries), including through any application or content (including advertising) that may link to or be accessible from the Website.
Please read this Privacy Notice carefully to understand our policies and practices regarding your information and how we will treat it. If you do not agree with our policies and practices, your choice is to not use our Website and Products and Services. By accessing or using our Website or Products and Services, you agree to this Privacy Notice. This Privacy Notice may change from time to time (see Changes to Our Privacy Notice). Your continued use of our Website and Products and Services after we make changes are deemed to be acceptance of those changes, so please check this Privacy Notice periodically for updates.
2. Information We Collect About You and How We Collect It.
Throughout this Privacy Notice, the term “Personal Data” means any information that identifies, relates to, describes, references, is reasonably capable of being associated with, or could reasonably be linked, directly or indirectly, with a particular individual or device. However, Personal Data does not include any deidentified or aggregated information.
Generally
We collect Personal Data from various sources, including:
directly from you when you provide it to us;
automatically as you navigate through or otherwise use the Website;
by registering for our Products and Services through our Business Customers;
information that we create about you as you use our Website or Products and Services; and
From third parties, for example, our business partners or Business Customers.
The Personal Data we collect depends on your interaction, specifically whether you interact with us directly via our Website or when if you register for Tirefax Services through one of our Business Customers to whom we provide Product and Services.
Information Collected from Website Visitors
We collect the following types of Personal Data directly from you when you access or use our Website: real name, postal address, email address, cell phone number, and any other identifier by which you may be contacted online or offline. In addition, we also collect other types of information that you may provide when you fill out a form or through your correspondence with us.
When you visit our Website, we collect Personal Data through:
information that you provide on our Website. This includes information that you may provide when contacting us, including records and copies of your correspondence (including email addresses). We may also ask you for information when you report a problem with our Website or Products and Services;
your responses to surveys that we might ask you to complete for research purposes; and
your search queries on the Website.
Information We Collect on our Website through Automatic Data Collection Technologies
We may also use automatic data collection technologies to collect certain Personal Data about your interaction with our Website. This can include information about your equipment, browsing actions, and patterns, such as:
details of your visits to our Websites, including traffic data, logs, referring/exit pages, date and time of your visit to our Website, error information, and other communication data, as well as the resources that you use or otherwise interact with on or through the Website;
information about your computing device and Internet connection, such as your IP address, operating system, browser type, advertising ID, and device ID; and
information collected through cookies (or browser cookies) running on our Websites. Cookies are small data files placed on your computer that allow us to collect certain information whenever you visit or interact with our Websites. Some of these cookies are managed by us (first-party cookies), while others are managed by third parties that we do not control (third-party cookies). For example, we use Google Analytics, a web analytics service provided by Google, Inc., to collect certain information relating to your use of our Websites. Google Analytics uses cookies to help us analyze how users use our Websites. For more information regarding Google Analytics (including how Google uses data when you visit our Websites), please visit Google's website and the pages that describe Google Analytics, such as https://policies.google.com/technologies/partner-sites.
The information we collect automatically may include Personal Data, or we may maintain it or associate it with Personal Data we collect in other ways or receive from third parties. It helps us to improve our Websites and to deliver a better and more personalized service by enabling us to: (i) estimate our audience size and usage patterns; (ii) speed up your searches; and (ii) recognize you when you return to our Websites.
BY CONTINUING TO ALLOW COOKIES (SEE CHOICES ABOUT HOW WE USE AND DISCLOSE YOUR INFORMATION), YOU HEREBY CONSENT TO OUR RECORDING AND DISCLOSURE TO THIRD-PARTY COOKIE PROVIDERS OF YOUR USE OF THE WEBSITE OR OTHER COMMUNICATIONS YOU MAY HAVE WITH OUR WEBSITE.
Information Collected from Business Customers when providing Products and Services
When we provide Products and Services to our Business Customers, we may process Personal information on their behalf, including if you register for Tirefax services. In these cases, we act as a service provider or data processor and handle data only as instructed by our Business Customers, in accordance with our contractual agreements and applicable privacy laws.
We collect the following types of Personal Data from Business Customers in order to provide our Products and Services: real name, postal address, email address, cell phone number, account name, last four digits of credit or debit card number, visual images of tires for analysis; records of tires and related services purchased, obtained, or considered to be purchased or obtained and any other identifier by which you may be contacted online or offline. In addition, we also collect other types of information that you may provide when you fill out a form or through your correspondence with us.
Information We Create About You
We may also create certain information about you. When we associate this information with other Personal Data about you, we consider this information to be Personal Data. This information includes unique identifiers, records of personal property, products, or services purchased, obtained, or considered, or other purchasing or consuming histories or tendencies.
3. How We Use Your Information.
We use information that we collect about you or that you provide to us, including any Personal Data:
to provide and personalize our Website and its content to you;
to provide you with information, products, or services that you request from us;
to provide our Products and Services to Business Customers;
To maintain, customize, and secure your account, if you are registered for Tirefax Services;
to support, develop, troubleshoot, and debug our Website, Products, and Services;
to provide you with Tirefax related notifications if you register for Tirefax services, via email or text message (with your consent, where required by law);
to process your requests, purchases, transactions, and payments and prevent transactional fraud;
to provide you with support and to respond to your inquiries, including to investigate and address your concerns and monitor and improve our responses;
to help maintain the safety, security, and integrity of our Website, products and services, databases and other technology assets, and business;
for internal testing, research, analysis, and product development, including to develop and improve our Website, and to develop, improve, or demonstrate our Products and Services, including to train and/or re-train our artificial intelligence and/or machine learning models used;
detecting security incidents, protecting against malicious, deceptive, fraudulent, or illegal activity, and prosecuting those responsible for that activity;
debugging to identify and repair errors that impair existing intended functionality;
to carry out our obligations and enforce our rights arising from any contracts, including for billing and collection;
in any other way we may describe when you provide the information;
to fulfill any other purpose for which we have collected it; and
for any other purpose with your consent.
4. Disclosure of Your Personal Data.
We do not share, sell, or otherwise disclose your Personal Data for purposes other than those outlined in this Privacy Notice. However, we may disclose aggregated information about our users, and information that does not identify any individual, without restriction.
We may disclose Personal Data that we collect, you provide to us, or we receive from Business Customers to provide Products and Services as described in this Privacy Notice:
to our subsidiaries and affiliates;
to contractors, service providers, and other third parties we use to support our business. These entities provide various services, including IT and infrastructure support services and payment processing services. Our payment processors’ privacy policies may be found at http://stripe.com/us/privacy;
to a potential or actual buyer or other successor in the event of a planned or actual merger, divestiture, restructuring, reorganization, dissolution, or other sale or transfer of some or all of IESPY Corporation’s assets, whether as a going concern or as part of bankruptcy, liquidation, or similar proceeding, in which Personal Data held by IESPY Corporation is among the assets transferred;
to third-party cookie and other tracking technology providers for the purpose of providing analytics and cross-context behavioral advertising services to us;
for any other purpose disclosed by us when you provide the information; and
with your consent.
We may also disclose your Personal Data:
to comply with any court order, law, or legal process, including to respond to any government or regulatory request;
to enforce or apply our Terms of Use and other agreements, including for billing and collection purposes; and
if we believe disclosure is necessary or appropriate to protect the rights, property, or safety of IESPY Corporation, Tirefax, our Business Customers, or others. This includes exchanging information with other companies and organizations for the purposes of fraud protection and credit risk reduction.
5. CHOICES ABOUT HOW WE USE AND DISCLOSE YOUR INFORMATION
We do not control the collection and use of your information collected by third parties described above in Disclosures of Your Information. These third parties may also aggregate the information they collect with information from their other customers for their own purposes.
In addition, we strive to provide you with choices regarding the Personal Data we have collected about you. We have created mechanisms to provide you with control over your Personal Data:
Cookies. You can adjust the settings in your browser’s settings to refuse all or some cookies. If you disable or refuse cookies, please note that certain parts of our Websites may be inaccessible or may not function properly. You may also disable our use of any non-essential cookies (e.g., analytics cookies) through our cookie consent manager, which you may access by clicking the “Cookie Settings” link at the bottom of any page of our Websites. You can find more information about cookies at http://www.allaboutcookies.org.
As noted above, we do not control third parties’ collection or use of your information to serve interest-based advertising. However, these third parties may provide you with ways to choose not to have your information collected or used in this way. You can learn more about interest- based advertisements and your opt-out rights and options from members of the Network Advertising Initiative on its website (www.networkadvertising.org) and from members of the Digital Advertising Alliance on its websites by visiting www.aboutads.info.
Direct Informational, Marketing, and Promotional Offers from Tirefax. We may send informational, promotional or marketing-related emails to you, and where required by law, we will obtain your consent to do so. You may opt out of such communications at any time by clicking the “unsubscribe” link at the bottom of the email. If you opt-out of receiving these types of emails from us, please note that you may continue to receive transactional or account-related communications from us.
6. Accessing, Correcting, and Deleting Your Personal Data.
In addition to the choices made available to you with regard to the Personal Data that we have collected about you, you may also contact us the Contact Information below to request access to, correct, or delete any Personal Data that we have directly collected about you. We cannot delete your Personal Data except by also deleting your user account. We may not accommodate a request to change or delete your Personal Data if we believe the change or deletion would violate any law or legal requirement or cause the information to be incorrect.
However, if you are registered for Tirefax services through one of our Business Customers that uses our Products and Services and would like to access, correct, or delete your Personal Data collected and/or controlled by the Business Customers, please contact the relevant Business Customers directly. Tirefax acts as a processor for our Business Customers in most cases and will work with our Business Customers to fulfill these requests when applicable.
7. Do Not Track Signals.
Some web browsers permit you to broadcast a signal to websites and online services indicating a preference that they “do not track” your online activities. At this time, we do not honor such signals and we do not modify what information we collect or how we use that information based upon whether such a signal is broadcast or received by us.
8. Children Under the Age of 18.
Our Website and Products and Services are not intended for children under 18 years of age. No one under age 18 may provide any personal information to or on the Website and Products and Services. We do not knowingly collect Personal Data from children under 18. If you are under 18, do not use or provide any information on our Website or by registering for our Products and Services or on or through any of their features, or provide any information about yourself to us, including your name, address, telephone number, email address, or any screen name or user name you may use. If we learn we have collected or received Personal Data from a child under 18 without verification of parental consent, we will delete that information. If you believe we might have any information directly from a child under 18, please contact us at the Contact Information below.
9. Third-Party Sites
Our Website may contain links to third-party websites or services that are not owned or controlled by us. Please be aware that we are not responsible for the privacy practices of such other websites or services. The privacy practices of these third parties, including details on the information they may collect about you, are subject to the privacy statements of these parties, which we suggest you review.
10. Data Security.
We have implemented measures designed to secure your Personal Data from accidental loss and from unauthorized access, use, alteration, and disclosure.
Unfortunately, the transmission of information via the internet is not completely secure. Although we have implemented measures to protect your Personal Data, we cannot guarantee the security of your Personal Data transmitted to our Website or through the use of our Products and Services. Any transmission of Personal Data is at your own risk. We are not responsible for circumvention of any privacy settings or security measures deployed on the Website or through the Tirefax application.
11. Changes to Our Privacy Notice.
We may change this Privacy Notice at any time. It is our policy to post any changes we make to our Privacy Notice on this page with a notice that the Privacy Notice has been updated on the Website’s home page. If we make material changes to how we treat our users’ Personal Data, we will notify you by email to the primary email address specified in your account, if available. The date this Privacy Notice was last revised is identified at the top of the page. You are responsible for ensuring we have an up-to-date active and deliverable email address for you, and for periodically visiting our Website and this Privacy Notice to check for any changes.
Your continued use of our Website or Products and Services following the posting of changes constitutes your acceptance to such changes.
12. Contact Information.
If you have any questions, concerns, complaints, or suggestions regarding our Privacy Notice or the ways in which we collect and use your Personal Data described in this Privacy Notice, have any requests related to your Personal Data pursuant to applicable laws, or otherwise need to contact us, you may contact us at the contact information below.
Tirefax
IESPY Corporation
300 Delaware Ave
Suite 210
Wilmington, DE 19801
info@tirefax.com